Do you really have to tell people that?

The local school district starts tomorrow, so the district spokesperson has advice in the paper today -- "It is important to make sure your child attends the first day of school."
I must be from another planet -- why wouldn't you make sure your child attends the first day of school? Aside from being ready to get them back into their own daily routine, they all need the skills to function in the world, and, above all, be able to get an education so they can get a job. I must be missing something.